The main reason I have my own personal website is because it is a property that I own on the web. If I put content onto other sites, I’m at risk to their business models. If something goes wrong, all my content is lost. When it is on my site, as long as I cover my maintenance expenses, it will always be there. Also, my website gives visitors an easy way to learn more about me, get information and have easy access to me, whether they want to hire me or feature me in a publication.
My personal website hosts my personal (non-consulting) articles and allow friends and family an easy way to understand what, exactly, it is that I do.
Even if you have a big social media presence, another reason, and probably the most important reason why your business needs a professional website,
is so that you actually own or at least pay rent for your online space.
There are lots of free or low-cost ways to gain a web presence or claim your online space,
but in most cases you don’t own your online home, office or store and, even worse, you have little to no control over all that’s contained in your online space. With a professional website, you do.